10 tips for choosing the perfect domain name. Choosing a domain name is similar to choosing a company nam e - it requires a lot of ...
Choosing a domain name is similar to choosing a company name -it requires a lot of thought
and consideration. Your domain name is your identity on the web; you want to make sure you
choose a domain name that not only fits your business, but is also easy to find and promote.
and consideration. Your domain name is your identity on the web; you want to make sure you
choose a domain name that not only fits your business, but is also easy to find and promote.
Follow the steps below to help you pick the perfect domain name. And if you want to learn
even more about choosing a domain name, check out “Claim your domain and make a
statement online” for in-depth domain name tips and tricks.
even more about choosing a domain name, check out “Claim your domain and make a
statement online” for in-depth domain name tips and tricks.
1. Make it easy to type
Finding a domain name that’s easy to type is critical to online success. If you use slang
(u instead of you) or words with multiple spellings (express vs. xpress), it might be harder
for customers to find your site.
(u instead of you) or words with multiple spellings (express vs. xpress), it might be harder
for customers to find your site.
2. Keep it short
If your domain name is long and complex, you risk customers mistyping or misspelling it.
Short and simple is the way to go.
3. Use keywords
Try using keywords that describe your business and the services you offer. For example,
if you’re a glass replacement business, you may want to register GlassRepair.com or
GlassReplacement.com.
if you’re a glass replacement business, you may want to register GlassRepair.com or
GlassReplacement.com.
It helps improve your rank on search engines (which increases traffic) and just makes more
sense to your customers.
sense to your customers.
4. Target your area
If your business is local, consider including your city or state in your domain name to make
it easy for local customers to find and remember. Example: PhoenixGlassRepair.com.
Editor’s note: From Bangladesh, you’re likely to find a .bd domain extension that suits
your business.
your business.
5. Avoid numbers and hyphens
Numbers and hyphens are often misunderstood — people who hear your website address
don’t know if you’re using a numeral (5) or it’s spelled out (five) or they misplace or forget the
dash. If you need these in your domain, register the different variations to be safe.
don’t know if you’re using a numeral (5) or it’s spelled out (five) or they misplace or forget the
dash. If you need these in your domain, register the different variations to be safe.
6. Be memorable
There are millions of registered domain names, so having a domain that’s catchy and
memorable is essential. Once you’ve come up with a name, share it with close friends to
make sure it sounds appealing and makes sense to others.
memorable is essential. Once you’ve come up with a name, share it with close friends to
make sure it sounds appealing and makes sense to others.
Quick solution: Got a great idea for a domain? Register your name today and put a website
out there before someone else beats you to it.
out there before someone else beats you to it.
7. Research it
Make sure the name you’ve selected isn’t trademarked, copyrighted or being used by
another company. It could result in a huge legal mess that could cost you a fortune, as well
as your domain!
another company. It could result in a huge legal mess that could cost you a fortune, as well
as your domain!
As the largest reseller of aftermarket domain names, Ongsho Web Services has access to
extensive data that we use to analyze millions of historical domain sales. Try out Ongsho
Web Services to determine the value of your domain, so your can name your business with
purpose.
extensive data that we use to analyze millions of historical domain sales. Try out Ongsho
Web Services to determine the value of your domain, so your can name your business with
purpose.
8. Use an appropriate domain name extension
Extensions are suffixes, such as .com or .net, at the end of web addresses. These can have
specific uses, so make sure to choose one that works for your business. The .com domain
extension is far and away the most popular, but it can be tough to get a short and memorable
.com domain name because it’s been around for so long.
specific uses, so make sure to choose one that works for your business. The .com domain
extension is far and away the most popular, but it can be tough to get a short and memorable
.com domain name because it’s been around for so long.
A bevy of new generic top-level domains — like .photography, .nyc and .guru — offer a great
opportunity to register short and highly relevant names. And here are some other top
extensions and how they’re often used:
opportunity to register short and highly relevant names. And here are some other top
extensions and how they’re often used:
- .com : an abbreviation for company, commerce, and community.
- .info : informational sites.
- .net : technical, Internet infrastructure sites.
- .org : non-commercial organizations and nonprofits.
- .biz : business or commercial use, like e-commerce sites.
Pro tip: You don’t need to build a website for every domain. Just forward any additional
domains to your primary website.
domains to your primary website.
9. Protect and build your brand
To protect your brand, you should purchase various domain extensions, as well as misspelled
versions of your domain name. This prevents competitors from registering other versions
and ensures your customers are directed to your website, even if they mistyped it.
versions of your domain name. This prevents competitors from registering other versions
and ensures your customers are directed to your website, even if they mistyped it.
10. Act fast
Domain names sell quickly. Thankfully, many domain names are also inexpensive, so register
your favorite domain names as soon as possible. If you’re having trouble finding an available
name, domain registrars like Ongsho Web Services(OWS) will suggest alternate names
during your domain search to help you find the perfect domain name.
your favorite domain names as soon as possible. If you’re having trouble finding an available
name, domain registrars like Ongsho Web Services(OWS) will suggest alternate names
during your domain search to help you find the perfect domain name.
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