I Bought a Domain Name, Now What? You’ve done the research, selected a perfect domain name for your business, completed the regis...
I Bought a Domain Name, Now What?
You’ve done the research, selected a perfect domain name for your business, completed the
registration process, and now each WhoIs search on your domain reveals you as the rightful
owner.
registration process, and now each WhoIs search on your domain reveals you as the rightful
owner.
So…now what?
Once you’ve secured your new domain, it’s time for the real work to begin.
You can start by building your business a website, filling that website with valuable content, and
developing a marketing strategy to draw people to your brand. Learn how to get started below.
developing a marketing strategy to draw people to your brand. Learn how to get started below.
Build a home at your new address online
Your domain name secures an address for your business, but it’s up to you to build a home
for customers to find you. Most businesses, even if they have a retail store with consistent foot
traffic, decide to build a website to expand their reach beyond their backyard and start selling
products around the world through the internet.
for customers to find you. Most businesses, even if they have a retail store with consistent foot
traffic, decide to build a website to expand their reach beyond their backyard and start selling
products around the world through the internet.
If your only goal with a website is to promote your brick and mortar business, even a simple
landing page can help spread your name and create a feedback loop to push people to your
front door. Creating a full website, however, quickly becomes an asset for drawing people in
to keep them purchasing from your business. You could hire a web designer to do it for you,
but you could also build it yourself with a drag and drop website builder.
landing page can help spread your name and create a feedback loop to push people to your
front door. Creating a full website, however, quickly becomes an asset for drawing people in
to keep them purchasing from your business. You could hire a web designer to do it for you,
but you could also build it yourself with a drag and drop website builder.
Use content to draw people to your website
The benefits of a full website are vast, but one of the major benefits is that you can create a
stockpile of valuable content that keeps people coming back to your site again and again. No
matter your industry, you can use your knowledge to create content that helps customers and
also points them to your products or services.
stockpile of valuable content that keeps people coming back to your site again and again. No
matter your industry, you can use your knowledge to create content that helps customers and
also points them to your products or services.
The primary goal of your content should be to help solve the problems of your customers as
they relate to your products and services. Once customers see that you’re intentions are good,
they are more likely to buy from your business. If you own a landscaping company, for example,
you can use content to help people maintain their yard between appointments, or outline creative
yard designs. When they see how much is involved in a project, and see you as the expert,
there’s a good chance they’ll hire you to realize the design.
they relate to your products and services. Once customers see that you’re intentions are good,
they are more likely to buy from your business. If you own a landscaping company, for example,
you can use content to help people maintain their yard between appointments, or outline creative
yard designs. When they see how much is involved in a project, and see you as the expert,
there’s a good chance they’ll hire you to realize the design.
Develop a strategy to grow your new brand
Content is a smart way to draw people to your brand and website, but you need an overall
marketing strategy to really grow your business. Your goal is to use tools like email marketing,
social media marketing, and search engine marketing to spread your name beyond your typical
audience.
marketing strategy to really grow your business. Your goal is to use tools like email marketing,
social media marketing, and search engine marketing to spread your name beyond your typical
audience.
Getting started is not as difficult as it may sound. Once you’ve created valuable content that
helps your customers, start building an email list and sending updates about your business or
recaps of content published on your blog. Use social media to promote new blog posts, and to
start discussions with your customers to find out what problems they’re having. Then you can
target new audiences similar to your current customers using Google Adwords or a similar
advertising tool.
helps your customers, start building an email list and sending updates about your business or
recaps of content published on your blog. Use social media to promote new blog posts, and to
start discussions with your customers to find out what problems they’re having. Then you can
target new audiences similar to your current customers using Google Adwords or a similar
advertising tool.
Marketing your business in the little time you still have
You don’t need to hire a full-time marketer to successfully market your business, especially
when you’re just starting out. Even spending just 15-30 minutes a day in between customers
can add up to a significant marketing push. The key is to outline your goals, establish must-have
items to complete each week and tackle them one by one until you’re finished.
when you’re just starting out. Even spending just 15-30 minutes a day in between customers
can add up to a significant marketing push. The key is to outline your goals, establish must-have
items to complete each week and tackle them one by one until you’re finished.
Start with the goal of one marketing task every week. The first week can include brainstorming
and writing a blog post. The next week, create and send an email to promote that new piece of
content once it’s been perfected and published on your blog. Then, start a discussion with your
customers on your social media channels the next week and use their responses to create
content for online ads to run during the final week of the month.
and writing a blog post. The next week, create and send an email to promote that new piece of
content once it’s been perfected and published on your blog. Then, start a discussion with your
customers on your social media channels the next week and use their responses to create
content for online ads to run during the final week of the month.
Share your new domain name with the world
After doing the research to select the perfect domain name for your business and finalizing the
registration process you can start attracting new customers with the right plan. Start by creating
a website, then fill your new website with valuable content that fuels a marketing strategy
bringing people back to your business. Your new domain name will soon boost your success
out of your backyard and into the world of the internet.
registration process you can start attracting new customers with the right plan. Start by creating
a website, then fill your new website with valuable content that fuels a marketing strategy
bringing people back to your business. Your new domain name will soon boost your success
out of your backyard and into the world of the internet.
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