5 HOLIDAY ECOMMERCE MARKETING CAMPAIGNS YOU NEED TO DO IN 2019

HOLIDAY MARKETING CAMPAIGNS ARE GREAT FOR YOUR MARKETING EFFORTS They’re fun, unique, and can really increase sales and  engagement...

HOLIDAY MARKETING CAMPAIGNS ARE GREAT FOR YOUR MARKETING EFFORTS

They’re fun, unique, and can really increase sales and engagement by capitalizing on huge events. The key to a successful seasonal e-commerce marketing campaign lies in its creativity — it’s got to stand out. To help you nail your seasonal marketing in 2019, we’ve identified five creative campaigns to do yourself.

#1 APRIL FOOL’S DAY

April Fools’ Day or April Fool’s Day (sometimes called All Fools’ Day) is an annual celebration on April 1, commemorated by practical jokes and hoaxes. The player(s) of the joke(s) or a hoax(es) often expose their action by shouting “April fools” at the recipient(s). The recipient of these actions is called April fools. Mass media can be involved in these pranks that the following day is reported as such. Although popular since the 19th century, the day is not a public holiday in any country.

April fool is a day for having some fun by playing tricks on your friends, family, and coworkers. But it’s also the perfect time to have a little fun with your customers as well. Humor is an effective marketing approach that can raise brand awareness with your audience, and April 1st is the best time for it. To really grab your customers’ attention, send an email announcing a fake product in the subject line. It could be jewelry made out of real fruit or shampoo made out of sprouts. Whatever it is, it has to grab your audience and make them open your email — be creative! Once they’ve opened your email, you’ve got their attention. Own up to your joke and offer them a discount code as an ‘apology’. Not only can this give your sales a little boost, but it might even get you some social mentions online.

#2 VALENTINE’S DAY

Valentine’s Day, also called Saint Valentine’s Day or the Feast of Saint Valentine, is celebrated annually on February 14. It originated as a Western Christian feast day honoring one or two early saints named Valentinus. Valentine’s Day is recognized as a significant cultural, religious, and commercial celebration of romance and romantic love in many regions around the world, although it is not a public holiday in any country.

Whether you love it or hate it, you have to admit that Valentine’s Day is great for marketers. With couples all around the world trying to find the perfect present for their loved one, it’s the perfect opportunity for you to help them decide by offering your product to them.

But to really make your Valentine’s Day marketing campaign successful, it needs to be targeted to consumers who are likely to convert — people in relationships. Use customer data gleaned from social media to send curated gift ideas to customers who are looking for something special for that someone special. And singletons don’t miss out either. Send your single customers a discount code so they can give themselves a little love on Valentine’s Day too.

#3 BLACK FRIDAY

It is known as “Black Friday” the day that the Christmas shopping season opens with significant sales in many retail stores and department stores. It is a day after Thanksgiving Day in the United States, that is, it is celebrated the day after the fourth Thursday of the month of November.

Black Friday is the marketer’s nirvana. A staggering $5 billion was spent last year in 24 hours alone, and a strong seasonal marketing campaign can get you a slice of that pie. The sale event is partly so effective because everyone else is doing it. The hype around the event and the massive discounts available, not to mention its time-sensitive nature, make it perfect for driving sales. As such, your marketing campaigns need to capitalize on that. Build up to Black Friday with a sustained email and social campaign, reminding customers that “when it’s gone, it’s gone”. The fear of missing out (FOMO) is a powerful motivator and one that can net you significant sales when leveraged correctly. And while brick-and-mortar stores experience huge footfall on Black Friday, e-commerce stores also see heavy traffic too. Consequently, it pays to invest in Google Ads targeting keywords for your business.

Users of Clever Google Ads can benefit from highly effective seasonal campaigns that target shoppers when they’re searching for products online. The app works with several e-commerce businesses, and can really ramp up your sales. And it’s not just Black Friday that it can be used for, as a range of other seasonal events including Christmas, Halloween, Easter, and more can also be targeted to great effect.

#4 CHRISTMAS

Of course, no mention of seasonal e-commerce marketing campaigns would be complete without mentioning Christmas. It’s the most wonderful time of the year, especially for marketers. With consumers expected to spend more than $900 on gifts during the festive season, it’s the perfect time to boost sales with a seasonal campaign. Christmas is easily one of the most popular seasonal e-commerce marketing events out there, both for big brands and small.

Even beginner starter stores like the ones available on Exchange have a Christmas marketing campaign. It drives sales at a time of year when people spend the most, and it’s an absolute must-have for your store too. To really get the most out of your festive marketing campaign, including a countdown to Christmas Day in your social and email marketing, e.g. “only 90 more shopping days until Christmas!”. This will create a sense of urgency in your audience, compelling them to buy immediately. You can take this further by offering a short-term loyalty program starting in fall and ending at the start of December. Points earned during this period can be spent during December, encouraging them to keep shopping with you well into the festive period.

#5 EASTER

Easter is widely celebrated around the world, and while the chocolate industry certainly sees the biggest boon to their business, brands from other niches can get in on the action too. It’s the perfect time to create a fun marketing campaign that delivers.

What would Easter be without an egg hunt? Gamify your marketing campaign by telling your audience you’ve hidden Easter egg around your website. Customers that find the egg receive a discount code as a prize. This isn’t just a fun marketing tactic either. As your customers hunt for the Easter egg, they’ll move around your product pages and possibly finding something they like too.

Seasonal marketing campaigns are a fun, engaging way to connect with your customers and promote your store. The examples above are just a few ideas you can play with. But with so many seasonal events throughout the year, there is a wealth of opportunity for you to take advantage of. Get creative and create a seasonal marketing campaign that really shines.

OTHER SPECIAL DATES OF THE YEAR…

6th January: Three Wise Men

In Spain from the nineteenth-century d. C. began the tradition of converting the night of Kings (the night before the Epiphany) in a children’s party with gifts for children, in imitation of what was done in other countries on Christmas Day, in tribute to the Eastern saint San Nicolás

7th January: Winter Sales in Spain and Latinoamerica

In some countries such as Spain, winter sales are the most important of the year. Stores get to do … Up to 70% discount! Are you going to be left out?

2nd February: Groundhog Day

Groundhog Day is a folkloric method used by farmers in the United States and Canada to predict the end of winter, based on the behavior of the animal when it comes out of hibernation on February 2.

3rd February: Super Bowl Day

The Super Bowl has become a reference icon in terms of what advertising investment is concerned

5th February: Chinese New Year Day

Every year, agencies and companies dedicated to advertising are forced to warn their customers of possible delays or stoppages in the production of their advertising campaigns. It is a fact that is produced by the arrival of the Chinese New Year when the Asian country can spend up to several weeks to perform their festivities.

8th March: Women’ Day

The importance of women’s day has been increasing, especially in the last five years throughout Europe. All brands and online stores take merchandising or products related to this day and with the color it represents, the purple.

21st March: Holi Day (India)

Holi is a festival of religious origin that is celebrated mainly in India and other countries where large Hindu communities live. The festive atmosphere makes everyone prepare their houses, clothes, and neighborhoods for the festivity, thus spending on food, decoration, and clothing for the occasion. If your e-commerce is related to these sectors and you sell in India, you have to take it into account.

23rd April: Book International Day

The Book International day is a tradition in countries like Spain. E-commerce book sales experience a rise in sales during that week, and even that month, which is full of promotions and discounts in the sector. Do not miss this fantastic infographic about the profile of consumers of online books.

12th May: Mother’s Day

Mother’s day, father’s day, grandparents’ day … are clearly essential dates for any business, both online and offline, and more and more people are using the internet due to the lack of time for these days in which, having a detail with the relative in question, has become an obligation, almost more than a tradition.

27th May: Memorial Day

War Day or Memorial Day is a federal commemorative date that takes place in the United States of America on the last Monday of May of each year, with the purpose of remembering the American soldiers who died in combat. It is a very important date for the United States and in it they invest a lot of money in gifts for veterans, and, above all, food and festive decoration.

16th June: Father’s Day

As we said before, this date is essential in the e-commerce world. Don’t miss it!

4th July: Independence Day

Another essential date for the United States. Take the opportunity to offer special discounts on some of your products.

11th July: Amazon Prime Day

Amazon has managed to create a date similar to Black Friday or Cyber ​​Monday, but only for the products of its e-commerce and Prime users (Premium). Imitate this success story and create the day of your e-commerce!

2nd September: Labor Day

The day of the worker is very important at the level of e-commerce of experiences since it is proven that the workers feel happy on this holiday and usually go out to pay homage. If you sell experiences such as movie tickets or concerts, this is your chance!

31st October: Halloween

Who does not know Halloween? Along with Valentine’s Day and Christmas dates, it is perhaps one of the best known days to do marketing throughout the year. Trick or Treating!

11th November: Single’s Day (China)

The Day of the Bachelor or Guanggun Jie is a holiday commemorated in China to celebrate the pride of being single. It is celebrated on November 11 of each year, and the date (11/11) was chosen by the fact that the number 1 represents a single person. Recently, the party has become one of the leading days of online commerce in the world. So power your products with special campaigns for this day!

1st December: Cyber Monday

The counterpart of black Friday for online shopping was born a decade ago and is becoming increasingly famous in the e-commerce world. See what your competition does and … Imitate them!

If You want to know all the special dates for this year, don’t miss the ultimate Retail Calendar!